Starbucks Coffee Company & Transparency
Sensitive to the fact that stakeholders want to know how Starbucks Coffee Company is being socially and environmentally responsible, the company has, since 2001, published an annual CSR Report. These reports have been influenced by the GRI (Global Reporting Initiative) guidelines. The company also has the reports reviewed and verified by a prominent US accounting and consulting firm.
The company reviews issues of materiality to determine what topics and indicators should be included in CSR Reports, ensuring that addressed are the company’s most significant economic, environmental and social impacts, and the issues of greatest importance to stakeholders. In this process, Starbucks consults a variety of sources, both internal and external, as part of the materiality assessment. These sources include:
- company objectives, strategies, policies, programs and risk factors,
- employee surveys and input gathered through various other feedback mechanisms,
- customer contact feedback,
- shareholder resolutions and anecdotal feedback,
- input gathered through stakeholder dialogues,
- informal input from coffee suppliers,
- media coverage and blog discussions of company issues,
- stakeholder feedback specific to the company’s past CSR reports, and
- GRI-recommended topics and data for inclusion.
After reviewing these sources, a list of the most material issues are compiled and prioritized for inclusion in the report, based on:
- the importance of the issue to and potential impact on Starbucks
- the importance of the issue to and potential impact on external stakeholders and
- the amount of reasonable control Starbucks has over a particular issue.